Two digital titans are supporting a new dry cargo platform from London’s fintech “darling” GoCardless.

Shipamax is being backed by a $2.5m contribution from investors including AME Cloud, the fund backed by Yahoo co-founder Jerry Yang, and Founders Fund, connected to Peter Thiel of PayPal fame.

Shipamax, co-founded by Jenna Brown and Fabian Blaicher, is on a mission to fix the ship booking experience for transporting bulk commodities, according to a statement from the company on Monday.