LA confirms APL man

The Los Angeles City Council has approved the appointment of an APL executive to serve as head of the city’s port.

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The unanimous vote will put Gene Seroka, the Singapore liner operator’s former commercial head in the Americas, in charge of the busiest container port in the United States. The port has a nearly $939m budget

“Gene Seroka is a dynamic, seasoned executive with all the right knowledge and skills to seize the opportunities and navigate the challenges of a fiercely competitive industry and ensure the Port of Los Angeles continues to thrive as a global leader in international trade,” said Los Angeles Mayor Eric Garcetti.

At APL, Seroka managed regional sales in the Neptune Orient Lines subsidiary’s liner shipping business. He was responsible for 1,000 people and was also in charge of the commercial, port terminal, intermodal and labour activities in the Americas.

He moved up the ranks at the liner operator after joining in 1988 as a sales support representative in its Cincinnati office. He also served in several overseas roles in the company, including posts in China, Indonesia and Singapore.

Seroka has a master’s in business administration and a bachelor’s degree in marketing from the University of New Orleans.