Co-funded by US private equity firm Bain Capital and led by industry veteran Tom McAlpin, the company revealed plans to build two new cruiseships worth around $1.7bn.
It will be headquartered in the Miami/Fort Lauderdale area, in the US.
Branson said: “We plan to shake up the cruise industry and deliver a holiday that customers will absolutely love.
“They will be sailing on the latest ships offering great quality, a real sense of fun and many exciting activities, all delivered with the famed Virgin service.”
But
