Greenpeace Norway unfurled its unfiltered verdict on Statoil’s planned name change during a recent protest over the state-owned oil company’s Arctic drilling campaign.

While two activists boarded a Statoil-chartered rig, 10 remained in the water on kayaks with red banners reading “Equinor: Same shit, new wrapping”.

“Statoil now has a unique opportunity to show that the company’s proposal to change its name to Equinor is more than an expensive green-washing trick,” Greenpeace Norway head Truls Gulowsen said.