New business has been signed up by the Norwegian Hull Club (NHC)’s London office already, although it opened officially only this week.

It is the club’s first foreign outpost and a key test of whether the NHC’s service-oriented business proposition will work in the highly competitive broker-driven London market.

NHC chief executive Hans Christian Seim promises the club will not be chasing volume but is exporting its “expect more” ethos.