Chief executive Pia Berglund and chairman Ragnar Johansson of Swedish Orient Line welcomed guests to an evening that featured speeches by associate professor Robin Teigland of the Stockholm School of Economics and Birka Cruises general manager Satu Andersson.
Teigland’s research focuses on the creation and diffusion of knowledge in social networks and its impact on competitive advantage. Touching on how virtual worlds and social media create value in online communities beyond traditional boundaries, her main message was that the future means thinking out of the box.
Andersson
