When the world’s greatest footballer shares a photo on social media of himself and his family with your ship in the background, it seems too good an opportunity to let pass by.

But only those with a keen eye will have spotted the 61,000-dwt Ultra Letizia (built 2015) in the picture posted by Argentina and Barcelona star Lionel Messi.

Shipowner Alexander Oetker certainly did, and is quite proud of it.