Cheeky badge extras allow CMA guests to add humour

Conference badges at the Connecticut Maritime Association’s annual shipping conference ide-ntify attendees as exhibitors, sponsors or speakers.

But maybe that is not enough to capture the true personality of each conference goer? So, this year, Accuritas Global Solutions found a way around that.

The company, which provides business intelligence, analytics, data management and other services to the shipping sector, gave out badge ribbons that allowed attendees to include additional descriptions of who they are.

An exhibitor could also identify himself as a worker bee or party animal, or both, for example.

Accuritas executive vice-president and chief technology officer Jess Hurwitz, whose team handed out 600 of the ribbons, was not just identified as a booth manager — he was also coined “trouble”.

“ We did this to add some fun to the conference, and we also hoped to improve the mood and foster a more productive and worthwhile experience for the attendees in light of challenging but improving market conditions,” he said.

It is not the first time Accuritas has given some diversion to CMA.

Hurwitz says people still remember a “Rock ‘em Sock ‘em Robots” tournament” from years past, when the company was known as FleetWeather.

“We are always looking to do something unique at the conference and add fun to the event,” said the executive, who added that Accuritas may buy more ribbons for next year’s gathering.