And yet here it is again this week, in a newly announced product from VesselsValue.com in your online story “VV launching DCF price” (20 April).

Clearly, any shipowner or investor can do the DCF calculation — it is basic in every business course. But using VesselsValue.com lends an air of scientific method to the process.

The comment by VesselsValue.com’s Adrian Economakis is quite revealing when he said the vessel-specific DCF value will be calculated using assumptions...