Singapore Exchange (SGX) has launched a five-week campaign to win hearts and minds for its Baltic Exchange takeover offer armed with alluring arguments of future growth, backed up by the promise of a healthy cash payday for shareholders.

The Baltic announced earlier this week that after three months of negotiations with a number of potential rival bidders, it had entered into exclusive discussions with SGX until the end of June for a cash offer for the historic freight market index and information provider, worth an estimated $100m to $120m.

SGX