Esben Poulsson, in his new role as chairman of the International Chamber of Shipping (ICS), intends to use his voice to raise the profile of shipping — and he plans to do so very loudly.

“The problem with our industry is that it likes to keep under the radar,” he told TradeWinds in Singapore this week. “In this day and age when everything is out on social media in seconds, staying under the radar is a complete waste of time.