The launch of yet another e-platform for trading container freight has led sceptics to ask why none have yet succeeded.
The plethora of online platforms hoping to cash in on the billion-dollar trade for shipping boxes gained another entrant this week with the arrival of Freightos, a Hong Kong company launched by British entrepreneur Zvi Schreiber.
Like others before it, Freightos wants to create a digital freight marketplace enabling instant comparisons of full and less-than-full container loads.
