Fred Olsen Windcarrier is behind its competitors in its plans for newbuildings with more sustainable fuel solutions.

But the Oslo-based owner believes fuel is only part of the picture in achieving greater sustainability. Not ordering ships unnecessarily is also decarbonising, and Fred Olsen officials believe clients understand that.

"Being competitive on carbon emissions depends on how you count the CO2 footprint," said chief operating officer Jan Schanke-Jorgensen.