South Korea's Hyundai Merchant Marine has bowed to the inevitable and renamed itself HMM.

The rebranding and change of corporate identity from 1 April was approved by shareholders at a meeting in Seoul on 27 March.

The boxship and VLCC owner has been known as Hyundai Merchant Marine for 37 years since it changed its name from Asia Merchant Marine in 1983.

It said HMM has been widely known as the acronym for the company anyway.