Orient Express Lines Singapore relaunched itself on Wednesday as Straits Orient Lines (SOL)

Company officials say this rebranding better reflects its regional focus and strengths, honouring the historically rich trade network of countries surrounding the Straits of Malacca and Singapore.

“Our strategy has always been to focus on depth instead of breadth, and our new name is symbolic of this enduring principle," said Mahesh Sivaswamy, chairman and chief executive of parent company Transworld Group Singapore.