Jan Swartz, an ascending Carnival Corp executive for the past two decades, has attained new heights in her career with the world's largest cruise provider.

The industry veteran has been named group president of Holland America Group, which is responsible for Princess Cruises, Holland America Line, Seabourn and P&O Australia.

Swartz, who also leads Holland America Princess Alaska Tours and inter-group operations, replaces Stein Kruse, who has been given a new role within Carnival.