ShipServ is celebrating its 20th anniversary this year with a total revamp of services that will take it several more steps down the road to “automated procurement”.

ShipServ chief executive Kim Skaarup tells TradeWinds: “E-commerce is not something from yesterday, it’s 20 years old now, but shipping is still struggling with it.

“Just recently they invented digitisation, and everybody is jumping on it, but it is what we have been doing for 20 years and trying to get the message through....