Women's International Shipping & Trading Association (WISTA) has long-supported gender equity but must set its sights on the next generation of women seafarers if it is to get its message across, according to its new US chapter president.

WISTA needs to broaden its diversity and inclusion efforts, such as working with women advocacy group SheEO, by talking to high schools about maritime careers, Boriana Farrar said.

WISTA USA has partnered with California State University Maritime Academy in an effort to attract women to shipping, but female cadets are already sold on maritime careers, she added.