Swedish pop legends Abba have signed an exclusive logistics deal with domestic owner Wallenius to support their virtual Voyage tour.
The band is also backing the development of the company's Oceanbird concept for wind-powered vessels.
The Voyage tour kicks off in London on 27 May at a specially constructed venue.
Abba will perform as digital avatars of their 1970s selves, backed by a live band.
“It is extremely pleasing to be able to make it all happen in partnership with Wallenius, who are as keen on sustainability as we are,” said Abba singer and songwriter Benny Andersson.
Wallenius said the company’s green credentials attracted the group to Oceanbird.
"The parties soon discovered that they shared several joint values and a partnership started to take form," the owner added.
Wallenius will be the exclusive logistics provider for Voyage, in addition to providing support and consultation around sustainability issues.
Also, after a longstanding tradition of Wallenius ships being named after operas, such as Tosca, Traviata and Boheme, future vessels will be allowed to be named after Abba hits.
So get ready for Dancing Queen, Fernando, Super Trouper and the like. But SOS may stay on the drawing board for now.
At the new Abba Arena in London, the lounge section will be called The Oceanbird Departure Lounge.
“We are proud to support Abba Voyage with sustainable logistic solutions. Wallenius has a long history as the forerunner in sustainable shipping," said Wallenius chief executive Jonas Kleberg.
"Our joint values and focus on humanitarian aid, combined with the latest technology and digitalisation, will lead the way into the future — without losing our history,” he added.
Oceanbird's wing sails have more in common with aeroplane wings, using aerodynamics to get the most power from the breeze, the shipowner said.
