Christian Oldendorff has suggested his investments in data-focused start-ups is leading to a more innovative culture at his family shipping business.
Seeking to illustrate how a traditional shipping business model can be enhanced, the third-generation German shipowner said those investments are enabling his shipping company to optimise its operations with a better vision.
“Some of the companies are bringing back their culture into our core business,” Oldendorff told the Sea: The Future conference.
