A growing plethora of companies are dotting the maritime technology landscape with offers to help shipping companies use digital tools to optimise voyages and vessel performance.

They have propagated, and raised cash from investors, as what began as a way to harness data to cut fuel costs is now being touted as a tool for reducing shipping’s carbon footprint.

“There’s so many of them that I stopped counting them,” said Jochem Donkers, a maritime technology specialist at Skysail Advisors, which maps out the sector’s landscape.