For maritime organisations, successfully navigating long-term global emergencies such as the recent coronavirus outbreak is contingent not only on proactive planning and evaluation, but also the proper tools to ensure continued communication, productivity, and real-time visibility into operations.

Organisations have found themselves needing to suddenly and rapidly mobilise an entire workforce to work from various remote settings. Many are relying on digital tools to ensure business continuity, but the shift to virtual work poses many logistical strains and risks, predominantly for organisations that have not fully digitalised. Those companies able to employ technology well and adapt their business model for the future by fast-tracking digital transformation will be more resilient in difficult times, putting them ahead of their competition. This is particularly true for those who are set up to leverage cloud technology to remain connected while physically distant.

Leading maritime organisations trust VIP. Today, 70% of our 17,000+ user community has already made the switch.

Visit our online Resource Center to read more about how industry leaders are leveraging digital tools to optimise business continuity and connectivity.

Innovative cloud technology has become central to optimising business across sectors, as it enables the advanced connectivity, integration, and data sharing required to support new digital business models. With fast, easy, reliable access to business-critical operations all in one place, the right digital solution enables global workforces to effectively perform their unique roles from anywhere in the world.

As a neutral, maritime-focused technology partner, we, at Veson Nautical, are committed to enabling business continuity and universal accessibility through our end-to-end cloud solution for commercial freight and fleet management, the Veson IMOS Platform (VIP). After working with thousands of maritime decision makers, each with their own diverse needs and requirements, we can share five major benefits that industry leaders are deriving from the right digital solution that ensures lasting relevance and return on investment, especially amidst this global emergency.

1.) Future-proof your digitalisation strategy.

Maritime shipping organisations have just begun to scratch the surface of digitalisation’s transformative potential, and they continue to find new ways to harness technology as capabilities develop. Pairing a rapid pace of innovation with an agile, cloud-based architecture ensures that maritime organizations are continuously improving operations and evolving for the future. With continuous product releases, we take care of the rigorous testing and consistently release new features on a rolling basis so that users can immediately utilise them.

2.) Eliminate information gaps. Enhance agility.

As both shore-side and vessel connectivity continues to strengthen with evolving technologies, maritime organisations can access and share information more quickly and easily than ever before. The connectivity of an end-to-end digital solution eliminates the need for unwieldy and unreliable middleware, allowing users to access the system from anywhere with nothing more than an internet connection and a browser.

3.) Integrate seamlessly with your enterprise systems.

From ERPs, to ETRMs, CTRMs, accounting systems, proprietary financial models, and industry data sources, there is no shortage of systems with which a commercial maritime solution must integrate. Innovative digital technology can lay the groundwork for interconnected maritime commerce through APIs that support bi-directional integration with the enterprise’s existing internal systems. This brings new context to the maritime workflow, eliminates duplicate data entry, and serves as a single source of truth.

4.) Improve performance and work more efficiently.

If a vessel is not moving, it is not making money. In an industry that thrives on precise timelines and P&Ls, the bar for operational efficiency is extremely high. Cloud-based solutions offer improvements in speed and performance over on-premise or in-house solutions, enabling users to complete operational tasks in less time.

5.) Maximise scalability and minimize overhead.

To be the best maritime company, you can’t exhaust time and resources by trying to be the best technology company as well. Moving to the cloud ultimately results in a lower total cost of ownership by eliminating the need to acquire, update, and maintain costly on-premises infrastructure. Further, with a usage-based fee structure that mitigates outsized upfront investments, maritime organisations can easily scale their digital solution alongside their business.

A maritime shipping organisation’s ability to make the most effective decisions stems from its ability to consider evolving market realities in its commercial decisions on a continuous basis. When global emergencies disrupt business as usual, it is ever more crucial for maritime professionals to have visibility into changes taking place in the market, and the impact those changes have on their voyage planning, operations and financials.

Maritime organisations must have the ability to succinctly evaluate real-time data from a variety of internal and external sources. Without a way to access this data at the pace of business, maritime professionals cannot make optimal decisions – and are stuck falling behind in an already declining market.

We are proud to support our clients in this time of uncertainty, as well as times of uncertainty ahead, by ensuring that their data is safe, their operations can move forward, and that they have the flexibility and visibility to quickly adapt in this unique time.


John Veson is the co-founder and CEO of Veson Nautical, the global market leader in developing, implementing, and supporting the solutions that propel maritime commerce. John has been involved with Veson since 1992 and was instrumental in creating the architecture for the company’s Integrated Maritime Operations System (IMOS), the tried-and-true maritime business logic that has become the backbone of the Veson IMOS Platform. His passion for solving complex problems, continuous innovation, and working closely with clients has become a core value for the entire organisation.

Visit Veson Nautical’s online Resource Center for more on how maritime leaders are leveraging cutting edge digital tools to future-proof their digitalisation strategy, eliminate information gaps, integrate seamlessly with enterprise systems, improve performance and efficiency, and maximise scalability while minimising overhead.