BLOC-X has set out to succeed where previous electronic trading efforts failed by embracing shipping players in its marketplace for forward freight agreements (FFAs).

The outfit, which has Ioannis Martinos’ Signal Group as a key shareholder, is especially trying to woo FFA brokers.

The London-based fintech company’s founder and chief executive, Andrew Toumazi, suggested he will be busy inviting brokers to join the platform while coordinating exchanges.