Rooted in one of the world’s most famous shipping families, ZeroNorth does not claim to have any expertise in maritime transport.

Wholly owned by Maersk Tankers, the Copenhagen tech start-up formally began operations last week with 48 staffers with backgrounds in software engineering and data science, among others.

But chief executive Soren Meyer told TradeWinds that most of his employees do not have a shipping background. “We don't have people that, to a large extent, know anything about shipping.