Sir Richard Branson’s Virgin Group has always looked to apply a cheeky twist to whatever field it enters, and cruising is no exception.

His fledgling Virgin Voyages is basing its approach on cruise with a difference: adults only, no kids allowed.

“If you’re not 18, you’re not getting on the ship,” chief executive Tom McAlpin tells TW+ at company headquarters in Plantation, south-eastern Florida, just outside Fort Lauderdale.