“I have never been on a cruise, and never wanted to - they sound stuffy and dull. But I would love to go on a Voyage — they sound adventurous, exciting and glamorous. So I am thrilled to introduce our newest company.”

Cruise-shy Richard Branson explains the rebranding of his new venture. What’s in a name? About $2.5bn.

Virgin seals deal for three new cruiseships

“You can lay up every vessel bar one and have one charterer seeking one boat, et voila - market balance, but that's still catastrophic no matter how you slice it.”

Broker