Arison,speaking in London after the world’s largest cruiseship owner saw third quarterprofit fall by 30%, told a media briefing others have fought back from similarproblems.

"Thereare a lot of great brands that have had setbacks and they've recovered ... butthe economic situation in southern Europe isn't helping," Arison said at apress conference in London, Reuters reports.

"Costais already beginning to recover, studies of acceptance suggest it (the brand)has recovered nicely," Arison said, adding that it would take "two tothree years" before Costa regains the lost ground.