Norwegian offshore technical expert Tore Ulstein said thechallenge for owners would be to build an innovative culture into theircompanies to succeed in the dynamic but high risk offshore energy market.
“Of course you need to have a strategy, but that constantlychanges,” he commented.
“But if you build a culture, then your people andcompany will advance.”
The deputy chief executive of the Ulstein yard and designgroup, added: “The challenge is to be innovative and build an innovation culture,such as where do you look for inspiration.
