The Malaysian capital of Kuala Lumpur was the setting for the TradeWinds Offshore Marine Asia conference this week, an event that drew in offshore players from not only Asia but around the globe.

The offshore industry is an international business worth hundreds of billions of dollars, yet top-level industry executives who took part in pre-conference round table discussions say it remains extremely fragmented, with no collective voice and little in the way of industry-wide standards and practices.

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