Liner operators have good reason to decarbonise. Their customers want or need it.

Around 90 of AP Moller-Maersk’s top 200 customers have set themselves aggressive targets for zero-carbon solutions, and shippers claim they are prepared to pay the extra cost.

“If you translate it to [the price of] a pair of shoes, it’s a few cents,” says the Danish company’s head of decarbonisation, Morten Bo Christiansen.