Digitalisation faces an uphill task replacing sale-and-purchase brokers, according to Sterling Shipping Services’ chairman Quentin Soanes.
“How is a Greek owner going to sell his ship to a Chinese buyer [who doesn’t speak English],” says Soanes.
“I don’t see digitalisation has any role in that.”
Soanes doubts whether digitalisation in S&P will reach the point where “you start worrying about it”.
