The head of a new bunker trading venture is pitching a concierge service to ship operators to help avoid costly waits for re-fuelling.

Lars Nielsen, the Greece-based CEO of a new company Baseblue, told TradeWinds that online customers buying trainers often got better information on their purchases than a ship operator spending millions of dollars on bunkers.

Nielsen was speaking before the launch today of the new company, a merger of three bunker traders, BMS United Bunkers, Bunkernet and SBI (Sea Bunkering International).