ZeroNorth typifies Denmark’s proactive attitude to technology and improving shipping’s environmental performance.

Like many maritime tech start-ups in the country, the software provider was founded by a shipowner, Maersk Tankers.

The Copenhagen-based firm — spun off at the beginning of this year — develops what it calls “cutting-edge technology” into software for spot market players to optimise operations, maximise business and reduce CO2 emissions.

“We founded ZeroNorth very much to help shipowners and ship operators in the tramp shipping industry to really operate their vessels more efficiently, and thereby reduce CO2 emissions and increase earnings,” ZeroNorth chief executive Soren Meyer told TradeWinds.