When Grigoris Lamprou and Aris Manassakis, two young Athens entrepreneurs, first discussed in May 2015 how to set up a digital procurement platform for companies, shipping struck them as the obvious market to tap.

“Purchasing at shipping companies can be a hellishly complicated and confusing business; it’s a highly fragmented market, with thousands of different suppliers in hundreds of ports,” said Lamprou.

Manassakis added: “Purchasing managers often have to cope with a thousand messages in their e-mails.