Asia’s newest cruise company Resorts World Cruises launched on Wednesday with a distinctly familiar feel. Its senior management and its first cruise ship all have previous ties to Genting Hong Kong.

Malaysian tycoon Lim Kok Thay, who was the majority shareholder in Genting Hong Kong at the time of its financial collapse in January, is the new company’s executive chairman and is joined by long-time cruise righthand man Colin Au, who has taken on the title of executive director.