Singapore-based cruise management company Oceanic Group and partner Turner Asia Pacific are billing their new cruise line as Asia's first family-oriented brand in the vein of Disney Cruise Line.

Cartoon Network Wave is being rolled out in alliance with the Asian arm of the global media giant behind the popular Cartoon Network television channel.

Asian cruise industry veteran and Oceanic chief executive Daniel Chui told TradeWinds the cruise line is in the process of acquiring its first ship, which will carry the venture's name.